1974 Camaro Advertising Materials

Discussion in '1974 Specific' started by 74_Camaro, Mar 28, 2020.

  1. 74_Camaro

    74_Camaro Veteran Member

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    Hey Guys!
    I've collected a bit of information on the '74 advertising campaign for the Camaro in advertising brochures, salesman albums, dealership binders, etc.

    I figured we could all share what we've got and it would make a great reference for anyone researching '74 specific details.

    So here we go!
    1974 Chevy Dealer Salesman Album

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  2. 74_Camaro

    74_Camaro Veteran Member

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    Next up!

    1974 Salesman Info Manual
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  3. mallard

    mallard Veteran Member

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    It will be pretty hard to top the literature that you have for the ‘74. Wherever did you find that stuff?
     
  4. 74_Camaro

    74_Camaro Veteran Member

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    This is just the beginning! Most of this stuff is found online on forums and literature websites. Found some at swap meets as well.

    Recently picked up this NOS 1974 Salesman Album. It appears they used two different albums in 1974, the green one (seen in my first post) and this red/white/blue version as well. The green one seems to be much more common.

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  5. 74_Camaro

    74_Camaro Veteran Member

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    Next up- 1974 Chevy Dealer Advertising Tools Binder

    This binder was full of pages for different types of advertising materials. Anything from radio ads to my personal favorite, newspaper ads. Salesman/dealer advertising employees would cutout logos and/or pictures from this binder and send to newspapers to make different ads for their dealership. I believe this one may be a missing a page or two (specifically I think there's a Camaro page in color missing), but overall it's very complete.

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    Interesting note on this page: The Z28 doesn't have a rear spoiler!
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  6. 74Z28GC3

    74Z28GC3 Veteran Member

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    Very nice advertising materials. Is there anything in it about the dash pad colors?
     
    Last edited: Mar 30, 2020
  7. 74_Camaro

    74_Camaro Veteran Member

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    Thank you!

    In the green salesman binder I found this info-
    On the third row it shows the "Instrument Panel Pad" came in four different colors: Black, Green, Neutral, Saddle, and Taupe
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  8. f-body freak

    f-body freak Veteran Member

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    Wow. Cool stuff here. Really neat to see
     
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  9. 74Z28GC3

    74Z28GC3 Veteran Member

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    Awesome! Yes, this is cool stuff. I have never been able to locate what the dash pad color name would have been for a 74 Camaro. Thanks for sharing this information.
     
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  10. 74_Camaro

    74_Camaro Veteran Member

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    Glad you all enjoy it! My father has collected a ton of stuff for his '72 Chevelle so he got me into collecting '74 material.

    Next up is the '74 Chevy Passenger Car Accessories brochure. There's a lot more pages in here if anyone is interested. Here's a small sample.
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    In addition I actually have a duplicate one of these brochures. Please send me a message if you're interested in purchasing!
     
    Last edited: Apr 1, 2020

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